Search Engine Optimization is a term that ranges over a large set of techniques, yet the basic premise is that to optimize web pages in such a way that they can stand the requirements of search engines for value, popularity, quality, speed, technical specifications and users experience.
SEO is a complicated, complex and dynamic process. To explain it correctly and clearly, it helps to make a comparison regarding what search engine optimization used to be years ago and what it is now.
During 2000-2010 it was easy to reach the first position in the online rankings using certain words. It was then when the phrase "The more, the better" was fully in force. Optimizers tried to take as many links as they could to lead towards the website's first page, no matter what the sources were. The emphasis was almost solely on the high number of keywords and their density or percentage of word content. The more places the relevant phrase was written, the more probable it was to achieve the desired result. But this was leading in its turn to considerable negatives:
● The users did not get the best results from their searches in the search engine;
● Strange writing appeared that sometimes bordered on inadmissibility and unintelligibility.
The main problem was that the old SEO ways tried to optimize the website as a whole and as we have subsequently learnt that approach did not work.
The so-called new SEO optimisation is completely different. Here the primary focus is on the user and what exactly he wants. Separate keywords are not as important now as they used to be. Far more relevant are:
● The subject,
● A good user's experience,
● Content's value and usability,
● Reaching the right audience
● In achieving these goals, SEO has become more complex but effective.
To rate higher in the rankings on search engines a website must meet certain targets for the
● Be easy on the eye and intuitively responsive
● Quickly navigated
● Trustworthy, accurate content
Each page of the website needs appropriate attention to provide on-page and on-site optimization not only for the user but the search engine bots. Very different to the way things used to be! In other words, if a website covers the technical requirements of the search engines for speed, correct structure and elements. And the users requirements for good experience, concerning quality, value, usability and trust. That would be a site that has successfully negotiated the process of the new SEO optimization.
Does your website need SEO?
Many types of research, as well as personal experience, has shown that the traffic from the results in the search engines is the strongest conversion traffic. In other words, the chance to get a real client from the potential client clicking on your result is quite big. Website optimization for search engines is one of the services that is now most sought in the world.
SEO does not have any fixed value or a common price - it is an extremely good investment with a high percent rate of return. Here are a few more facts:
● Websites rated on the first page according to search results get over 90% of the users clicks.
● Source number 1 of website traffic with (mainly text) content is the first results of the search engine SERP (the page with the results).
● Websites with bad structure and an on-site part that is not optimized are as a whole, less likely to rate in the top range.
Phases of the Optimisation Process
SEO is a process that is constantly evolving and as such needs assessing and evaluating to achieve the desired results
The long-term service of Website Design includes:
1. Full SEO Audit and Website Analysis
● Consisting of the following:
● Accessibility and indexing;
● Website structure (on-site factors);
● Page Structure (on-page factors)
● External conditions (off-page factors);
2. Preparation and Fulfilment of a Plan (strategy), developed by the SEO audit:
● On-site and on-page factors in relevant order.
● Analysis and development of the semantic core of exact keywords.
● Content– texts, strategy and analysis.
● Marketing – using all kinds of factors, methods and tools to promote your content (service, product) to the right targeted audience.
● Branding – online activities for the promotion and strengthening of your brand's ranking.
● Social media networks – as part of the marketing tools and for direct communication with your clients.
3. Link Building
Building the correct links towards the important pages in your website via strong, relevant sources. Tracking and building of a rich and accurate link and anchor profile.
4. Local Optimisation
Search results made via mobile devices are much higher in some countries than the results from the desktop computers. Users have become quite "spoilt" and maybe a little pretentious? They want to easily find products and services that are physically close to their location, the primary role for local optimization.
These are an inevitable part of the successful SEO campaign arsenal. The so-called A/B tests help for identifying and reaching the maximum potential of the project.
6. Analysis, Measurements and Monitoring
Mandatory to see how we are doing, are we going on the right track and identifying what should be adjusted to reach the maximum number of potential clients. The SEO optimization process creates one complete, dynamic and vivid circle that should start again from the beginning once it has travelled to its end....
What does the SEO optimizer do?
Develops the correct structure and technical specifications (on-page and on-site optimisation)
Building of the semantic core of keywords and phrases
Writes the right Headlines, Metas and meta tags
Examines every potential target group
Develops and fulfils marketing strategy for reaching each one of the target groups
Selects publications for appropriate media
Increases website visibility according to different keywords and phrases in the search engines
Checks the keywords positions
Enriches the pages by semantic core
Improves website usability and users’ behaviour
Spying the competitors
Collecting brand quotes
Monitoring for bad links and removing them
Tests and improvements
Analysis of the results
There are trillions of websites that are buried and unknown. Do you want your website to be one of those sites? Or you wish your business to become popular, and your site to sell your products consistently?
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